Thursday, March 19, 2009

Priyanka Chopra to receive Nielsen Box Office Award

Priyanka Chopra to receive Nielsen Box Office Award

Priyanka Chopra seems to be in the best phase of her career. The actress will be receiving the Nielsen Box Office Award for her outstanding contribution to Asian film industry. The award will be presented to Ms. Chopra by 'The Hollywood Reporter' during the 3rd Annual Asian Film Awards on March 23. The Asian Film Awards, which recognizes professionals for their outstanding achievements in the field of Asian cinema, will be held as part of the 33rd Hong Kong International Film Festival at the Hong Kong Convention and Exhibition Centre.

"Priyanka Chopra is India's number one female star. She has received numerous awards and accolades for her outstanding work," said Eric Mika, Publisher of 'The Hollywood Reporter' and Vice President, Nielsen Media and Entertainment Group. "It is truly amazing to acknowledge the breadth of her success, and we are honored to bestow the Nielsen Box Office Award on someone who has done so incredibly much in so little time."

Priyanka is only the second recipient to receive the Nielsen Box Office Award. She joins Andy Lau, who received the inaugural award at the 2007 ceremony.

Now in its third year, the Asian Film Awards will be recorded in front of a live audience on March 23 and will be telecast on Television Broadcasts Limited (TVB) to 30 million people in more than 30 countries, and on Star World to more than 79 million homes around the world.

Source:-Bollywoodhungama.com

Deepika Padukone to endorse chewing gum brand Orbit

Deepika Padukone to endorse chewing gum brand Orbit

Bollywood residents are one lot who truly believe in the saying of 'making hay while the sun shines.' Hence, leave no opportunity to make hay (read 'moolah') when the sun is shining (read 'advertisers are knocking at the door'). In this industry, you will rarely get to find stars who are really very choosy about the products that they endorse.

And one such 'product-conscious' star is the 'Generation-Next' superstar Deepika Padukone, who, after, endorsing the likes of Pepsi, Tissot watches, Fiama Di Wills, Parachute oil etc... will now be seen as the brand ambassador of the famous chewing gum Orbit from the house of Wrigley's. Commenting on her association, Wrigley's spokesperson said, "Deepika's association with Orbit will synchronize well with the brand and its objectives."

All that we would say is that this was one association that was simply waiting in the wings to happen, after the magically famous 'bubblegum -blowing' scene between SRK and Deepika in Om Shanti Om. Way to go, Deepika!









Source:-Bollywoodhungama.com

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