Thursday, March 19, 2009

Shahid Kapoor signed as a brand ambassador for Levi Strauss Signature

Shahid Kapoor signed as a brand ambassador for Levi Strauss Signature:-


Shahid Kapoor After endorsing VIP luggage and audio systems' major brand Pioneer, teen heartthrob Shahid Kapoor has bagged yet another plum endorsement. Levi Strauss Signature has signed Shahid as its brand ambassador. The actor, a youth icon, is seen as an aspirational figure and the company is placing its bet exactly on that.


Shumone Chatterjee, Country Manager, Levi Strauss & Co India Pvt. Ltd, said, "Shahid is a youth icon and Levi Strauss Signature is an iconic youth apparel brand - it's fitting that they both zip together. Shahid is a quintessential blend of youth and style, which is what the Levi Strauss Signature brand stands for. India is a strong growth market for the Levi Strauss Signature brand and signing on Shahid as its face will help us create a closer connection with our young audience."


On his association with the brand, Shahid said, "I have always been a great admirer of the Levi Strauss Signature brand. It's relaxed and on-trend styles reflect my personal style, and the sentiment of the youth whom I identify with so closely. It's great to be associated with such an iconic brand."


The company has planned an exciting media campaign and various interactive consumer related activities with Shahid in the coming months.


With such plum endorsement deals and some interesting films on hand, Shahid's 'Kismat' is certainly getting 'Konnected' in the right way.

Source:-Bollywoodhungama.com

"Salman in sp. app.? Not at all" - Prem Soni

"Salman in sp. app.? Not at all" - Prem Soni

Is Salman Khan making a special appearance in MAIN AUR MRS. KHANNA, produced by brother Sohail Khan and UTV jointly? Is it not the main lead? That's what almost everyone in the industry believes. Almost everyone is under the impression that Salman makes a 20-minute appearance in the film.

"That's completely untrue," director Prem Soni clarifies, "The fact is that Salman is the lead man of the film. He's not making a special appearance. It's a beautiful story of a married couple [Salman, Kareena] and would obviously be incomplete without them."

So how did these rumours originate? "I am clueless. We kept hearing these rumours earlier, but I chose to keep quiet about them because I wanted to complete the film and then clarify about it. Now that the film is complete, the world can have a look at the film and judge for themselves," the debutante director states.

Prem continues in the same breath, "We've shot the film in Australia [Melbourne], Thailand [Krabi] and India [Panchgani, Mumbai] and Salman has been a part of every schedule. It's their [Salman, Kareena] story. How could Salman not be there?" Point noted!

Source:-Bollywoodhungama.com

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