Thursday, March 19, 2009

Shahid Kapoor signed as a brand ambassador for Levi Strauss Signature

Shahid Kapoor signed as a brand ambassador for Levi Strauss Signature:-


Shahid Kapoor After endorsing VIP luggage and audio systems' major brand Pioneer, teen heartthrob Shahid Kapoor has bagged yet another plum endorsement. Levi Strauss Signature has signed Shahid as its brand ambassador. The actor, a youth icon, is seen as an aspirational figure and the company is placing its bet exactly on that.


Shumone Chatterjee, Country Manager, Levi Strauss & Co India Pvt. Ltd, said, "Shahid is a youth icon and Levi Strauss Signature is an iconic youth apparel brand - it's fitting that they both zip together. Shahid is a quintessential blend of youth and style, which is what the Levi Strauss Signature brand stands for. India is a strong growth market for the Levi Strauss Signature brand and signing on Shahid as its face will help us create a closer connection with our young audience."


On his association with the brand, Shahid said, "I have always been a great admirer of the Levi Strauss Signature brand. It's relaxed and on-trend styles reflect my personal style, and the sentiment of the youth whom I identify with so closely. It's great to be associated with such an iconic brand."


The company has planned an exciting media campaign and various interactive consumer related activities with Shahid in the coming months.


With such plum endorsement deals and some interesting films on hand, Shahid's 'Kismat' is certainly getting 'Konnected' in the right way.

Source:-Bollywoodhungama.com

"Salman in sp. app.? Not at all" - Prem Soni

"Salman in sp. app.? Not at all" - Prem Soni

Is Salman Khan making a special appearance in MAIN AUR MRS. KHANNA, produced by brother Sohail Khan and UTV jointly? Is it not the main lead? That's what almost everyone in the industry believes. Almost everyone is under the impression that Salman makes a 20-minute appearance in the film.

"That's completely untrue," director Prem Soni clarifies, "The fact is that Salman is the lead man of the film. He's not making a special appearance. It's a beautiful story of a married couple [Salman, Kareena] and would obviously be incomplete without them."

So how did these rumours originate? "I am clueless. We kept hearing these rumours earlier, but I chose to keep quiet about them because I wanted to complete the film and then clarify about it. Now that the film is complete, the world can have a look at the film and judge for themselves," the debutante director states.

Prem continues in the same breath, "We've shot the film in Australia [Melbourne], Thailand [Krabi] and India [Panchgani, Mumbai] and Salman has been a part of every schedule. It's their [Salman, Kareena] story. How could Salman not be there?" Point noted!

Source:-Bollywoodhungama.com

Priyanka Chopra to receive Nielsen Box Office Award

Priyanka Chopra to receive Nielsen Box Office Award

Priyanka Chopra seems to be in the best phase of her career. The actress will be receiving the Nielsen Box Office Award for her outstanding contribution to Asian film industry. The award will be presented to Ms. Chopra by 'The Hollywood Reporter' during the 3rd Annual Asian Film Awards on March 23. The Asian Film Awards, which recognizes professionals for their outstanding achievements in the field of Asian cinema, will be held as part of the 33rd Hong Kong International Film Festival at the Hong Kong Convention and Exhibition Centre.

"Priyanka Chopra is India's number one female star. She has received numerous awards and accolades for her outstanding work," said Eric Mika, Publisher of 'The Hollywood Reporter' and Vice President, Nielsen Media and Entertainment Group. "It is truly amazing to acknowledge the breadth of her success, and we are honored to bestow the Nielsen Box Office Award on someone who has done so incredibly much in so little time."

Priyanka is only the second recipient to receive the Nielsen Box Office Award. She joins Andy Lau, who received the inaugural award at the 2007 ceremony.

Now in its third year, the Asian Film Awards will be recorded in front of a live audience on March 23 and will be telecast on Television Broadcasts Limited (TVB) to 30 million people in more than 30 countries, and on Star World to more than 79 million homes around the world.

Source:-Bollywoodhungama.com

Deepika Padukone to endorse chewing gum brand Orbit

Deepika Padukone to endorse chewing gum brand Orbit

Bollywood residents are one lot who truly believe in the saying of 'making hay while the sun shines.' Hence, leave no opportunity to make hay (read 'moolah') when the sun is shining (read 'advertisers are knocking at the door'). In this industry, you will rarely get to find stars who are really very choosy about the products that they endorse.

And one such 'product-conscious' star is the 'Generation-Next' superstar Deepika Padukone, who, after, endorsing the likes of Pepsi, Tissot watches, Fiama Di Wills, Parachute oil etc... will now be seen as the brand ambassador of the famous chewing gum Orbit from the house of Wrigley's. Commenting on her association, Wrigley's spokesperson said, "Deepika's association with Orbit will synchronize well with the brand and its objectives."

All that we would say is that this was one association that was simply waiting in the wings to happen, after the magically famous 'bubblegum -blowing' scene between SRK and Deepika in Om Shanti Om. Way to go, Deepika!









Source:-Bollywoodhungama.com

Priyanka as comic strip heroine


Priyanka as comic strip heroine

Soon we would see Bollywood glam girl Priyanka Chopra as a comic strip heroine in an international comic book series.

British businessman Richard Branson is all for Priyanka Chopra. After showering accolades on the actress, the entrepreneur is keen on turning her into a comic strip heroine for his publishing house. The character will look like Priyanka and will also be named after her. With this new facet as a comic strip heroine, Priyanka becomes the first Bollywood star and the second in India (after Sachin Tendulkar) to be featured in a comic series of international repute.

An excited Priyanka is all thankful for Branson. “It's a great honour. Big filmmakers and actors like John Woo, Nicolas Cage, Shekhar Kapoor and Terry Gilliam are associated with Branson's comics. Even our Sachin has a comic book series with him. I’m working on two projects. One is a completely fictional story and character. The other will be a super hero who looks like me and will borrow incidents from my life.”

Priyanka opines that this takes her beyond the usual realm of acting. Being one who loves to take up new projects, Priyanka is extremely delighted with this comic strip idea. She says, “I like taking on projects that take me beyond the expected and forward as a person and professional. The comic book is one more endeavour in that direction. Whenever I take on something new I need to be completely involved. And it has to be something that’s an extension of my own personality. I can’t have ideas from the outside thrust on me. The comic book is an idea close to my heart. I love fairy tales and comics.” Way to go, Priyanka!

Source:-Hindi.galatta.com

Priyanka Chopra at the launch of L’Officiel Magazine news



















Priyanka Chopra at the launch of L’Officiel Magazine news
Source::Mastione.com

Book Store Online